Public speaking tips: Reaching everyone in your audience when speaking about restorative justice
Feb 08, 2010
from Kris Miner's blog:
From Seth Godin's blog:
The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups.
- Strangers are customers to be, but not yet
- Critics are those that would speak ill of you, or need to be converted
- Friends are those that might have given permission, or even buy now and then
- Fans are members of your tribe, supporters and insiders
You already know the truth: can’t please all these groups at once.
As a restorative justice practitioner or advocate, you maybe asked to speak to a group, that includes all the groups mentioned above. Godin’s categories, reminded me of a recent post, not everyone views restorative justice equally.
I appreciate Godin’s perspective as it relates to ‘marketing efforts’, good food for thought. Yet when we need to speak to a group that might include strangers, critics, friends and fans I go for:
-
converting the critic
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befriending the stranger
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reinforcing my friendships
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making my fans proud
