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Public speaking tips: Reaching everyone in your audience when speaking about restorative justice

Feb 08, 2010

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from Kris Miner's blog:

From Seth Godin's blog:

The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups.
  • Strangers are customers to be, but not yet
  • Critics are those that would speak ill of you, or need to be converted
  • Friends are those that might have given permission, or even buy now and then
  • Fans are members of your tribe, supporters and insiders

You already know the truth: can’t please all these groups at once.

As a restorative justice practitioner or advocate, you maybe asked to speak to a group, that includes all the groups mentioned above.  Godin’s categories, reminded me of a recent post, not everyone views restorative justice equally.  

Public speaking tips: Reaching everyone in your audience when speaking about restorative justice

I appreciate Godin’s perspective as it relates to ‘marketing efforts’, good food for thought.  Yet when we need to speak to a group that might include strangers, critics, friends and fans  I go for:

  1. converting the critic

  2. befriending the stranger 

  3. reinforcing my friendships

  4. making my fans proud

Read the whole entry.

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